News Room
DONATE A DOLLAR TO MATCH A CHILD WITH A MENTOR
4/28/2010
Arby’s restaurants are giving residents of Miami an easy way to help the children in their community. From May 3 through June 13, 2010, customers who visit Arby’s restaurants may donate $1 to Big Brothers Big Sisters of Greater Miami to help the organization match a child with an adult mentor. “While people think of Big Brothers Big Sisters as a volunteer organization, it’s also a non-profit charity that depends on donations,” said John Gray, Sr. Vice President of Corporate Communications and Public Relations, Arby’s Restaurant Group, Inc. “Funding is used for recruiting, careful matching, background checks, screening and maintaining ongoing professional support for the volunteers, youth and their families – the key to ensuring long-term positive outcomes that change lives and communities.”
Arby’s customers who come into local Arby’s restaurants from May 3 through June 13, 2010, may donate a dollar and sign a “Help Us Help Kids” pin-up to hang on the walls of the restaurant. Customers who donate will receive a coupon redeemable for $1 off a Roast Beef Combo or Beef ‘N Cheddar Combo on their next purchase.The donated money will support Big Brothers Big Sisters of Greater Miami. Last year, Arby’s raised over $2.2 million nationwide through its pin-up campaign. “There’s a growing demand for structured successful youth mentoring, particularly in this economy when families are struggling,” Lydia Muniz, President and CEO of Big Brothers Big Sisters of Greater Miami said. “Independent research shows children matched with Big Brothers Big Sisters mentors are more likely to succeed in school, behave nonviolently, avoid drug and alcohol abuse and other negative influences.”
“We’ve always believed in the power of giving back to the communities that we serve,” Gray said. “Mentoring makes a powerful difference and I’m proud to be part of an effort that gives the entire community an opportunity to contribute.”
